I'm guessing that the use of angular script as a title to a building began as a fashionable thing in Beverly Hills, at least locally. Here's an image of what I presume is the inspiration behind what follows: The Beverly Hills Hotel.
"Riviera" says Rich, but the stars say Space-age!
Mmmm... Cheese cans.
I didn't realize that there was a theme shaping up as I take in Santa Monica's house names. These three all have a Cuban theme.
The first is simply exclaiming "Fidel". Really pretty look of bold revolutionary communist red with a nice little star.
Next, we have a mention of Cuba's capital, Havana. However on this house, they don't stop there. No, this is Alta, or UPPER Havana (Habana). These people are obviously of superior breeding, not interacting with the riff-raff of Baja Habana. Good for you, and welcome to Santa Monica!
And finally, inspired by Fidel, we have the iconic mug of Che Guevara atop the words "Sierra Maestra". This translates literally to "Mountain Master". Not sure what the context is behind the artwork here, but there it is.
What's a Genorge? Oh, about two or three pounds. No, wait, that's a HenWay. Genorge might translate to "The Norwegian". A little difficult to decipher Norske website's words. Still, it's a cool architectural element on an apartment building in Santa Monica that has always intrigued me.
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